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Author: Ethan Clift

We announced last week that we would be launching our Kickstarter campaign in early November. Today we have decidedly moved the date back to February. We didn't do this without a lot of thought and care, of course. One of our core values as a company is to make products that delight our end users. We want nothing more than to delight you, and so...

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When it comes to song composition, there's good news and there's bad news. Bad news first. To be straight with you, writing songs is hard. The creative process is messy, and some days you don't feel like you can get in the flow. Other days you're just antsy and distractable and would rather browse the phone book-sized Sweetwater catalogue in search of a Hail Mary...

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Hey there! I'm Ethan. I'm one of the two founders of Tonic Audio Labs. It's exciting to be working with musicians again! There are few endeavors in life that are more creative, soulful, and require as much effort to sustain as writing music. It's a worthy endeavor, and I hope to use my experience in branding, sales, and product to create delicious tools for songwriters...

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