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The Alchemy Blog

The Art and Science of Songwriting

Allison and I have spent the last year kicking around different ways to create what we want to see in the world. We knew we wanted to create a sustainable company that was providing a valuable tool to our customers. Building something that people use is the gas we need to going. Our mission as a couple has always been to help others see in themselves...

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Ford Corl is a musician from Reno, NV. I can't say it any better than he did, in his "about" on his website: "Ford was stopped by Skip Bits, his future 4th grade teacher: 'Hey, Corl! I'll bet you 15 cakes you can't write and record 10 albums and then throw a bowling ball in the dolphin tank at Sea World! Ford dropped his bag...

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Who is Max Martin? Max is a Swedish producer and writer who started rise to fame in the late 1990's when he co-wrote Baby One More Time by Britney Spears. Since then he's written or co-written 24 of the top 100 Billboard Pop Hits, only to be bested by John Lennon and Paul McCartney of The Beatles fame. You're probably wondering why you've never heard...

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We announced last week that we would be launching our Kickstarter campaign in early November. Today we have decidedly moved the date back to February. We didn't do this without a lot of thought and care, of course. One of our core values as a company is to make products that delight our end users. We want nothing more than to delight you, and so...

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When it comes to song composition, there's good news and there's bad news. Bad news first. To be straight with you, writing songs is hard. The creative process is messy, and some days you don't feel like you can get in the flow. Other days you're just antsy and distractable and would rather browse the phone book-sized Sweetwater catalogue in search of a Hail Mary...

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